The Bridge Card Reader is a product developed internally at Studio diip and shows the effectiveness of developing a product when looking at it from different perspectives. It shows the capabilities of Studio diip to design a complete product and system, develop the necessary software, implement and test it with the players that use the system and develop a profitable business model behind it.
The Bridge Card Reader consists of a computer connected to cameras and various other components to make automatic detection possible. The system is developed and tested with the World Bridge Federation and it has been used at the World Bridge Championships in 2011. Currently Studio diip continues to develop BCR to make it possible to one day broadcast all international bridge tournaments without the need of manual operators.