Today Studio diip C.V. has officially been registered as a company. After setting up our offical regulations as a company with the notary we were able to register at the Dutch Chamber of Commerce, get a bank account, arrange insurance and get an accountant. This all takes us one step closer to the debut of our first product Bridge Card Reader at the World Bridge Championships. To celebrate this event special Studio diip tompoucen were created as can be seen below (source here on twitpic).
Studio diip has been interviewed by Michiel de Boer for an article in the High Tech Campus E-magine newsletter. The main topic of the article is that the High Tech Campus is an ideal location for startups, like Studio diip.
The complete newsletter can be viewed here
The part about Studio diip can be read below:
Studio DIIP has been founded by two alumni of the TU/e Industrial Design. The name Thomas de Wolf and Guust Hilte gave their company is an abbreviation of Designing Intelligent Imaging Products, which are intelligent systems for image recognition. The duo decided to start a company when an investor asked them to develop a system for the bridge world. The first product, on which Studio DIIP is presently working, reads cards in real time, keeps track of the course of the game and enables information sharing via the Internet. Up to now bridge tournaments hired ‘minutes-secretaries’ for this job. Thomas: “We got this opportunity in which basically everything fits. We have an investor, a network in the bridge world, and a customer, the World Bridge Federation. The system, the Bridge Card Reader, must be finished by October when the Bridge World Championships will be held in Veldhoven. We have already presented a few demos and people are excited.” Guust: “We see a good future in image recognition products. Up to now it has been used primarily in entertainment products – like Xbox and Wii – and high-tech industrial solutions. There is a whole market in-between for which interesting products can be developed.”
Studio diip participated in the first round of the A2Challenge at the High Tech Campus Eindhoven. The business plan behind BCR was presented in a 1 minute pitch. After receiving useful feedback and discussion we were selected as the winner of this session and won 100 euro. We will continue with developing the business plan in the next round of the A2Challenge.